There are two parts to our identity: verbal and visual. Our verbal identity is defined by the words and tone we use when we are speaking - out loud and in print.
What's on this page:
Origins and usage of Vi
In 2018, Vodafone and Idea merged to form a single business.
In 2020, they are forming a single brand.
The product of this is Vi.
Why Vi?
The letters ‘v’ and ‘i’ are a nod to the merger of Vodafone and Idea. We use Vi as opposed to Vodafone Idea to demonstrate that this is something new, bold, and exciting.
How you say it
We say Vi by biting our ‘V’ and rolling our ‘i’. Vi rhymes with ‘we’ but is pronounced with a ‘v’ instead of a ‘w’.
To hear how to pronounce Vi, click on the audio file below.
How you write it
We write Vi in lower case with a capital ‘V’. The capitalisation demarcates Vi as a proper noun within written communications. We don’t use an exclamation mark when writing Vi (as with the logo) as this symbol isn’t used in Indic scripts and can’t be easily transliterated.
Vi can be transliterated into local script where necessary.
Tone of voice
We use our brand principles to guide the way we talk - out loud and in print - to create a singular voice for Vi across all its various brand touchpoints. Use the below chart to help craft any written or verbal communications.
Approach to naming
We adopt one consistent approach to naming across all levels of our business and portfolio - from our masterbrand name, through to product and service naming.
Our approach to naming products and services
We build Vi
We are building the Vi brand, not product and service sub-brands. We create sub-brands (visually represented by lock-ups with the Vi logo) only by exception.We make life easy
We use descriptive language and name according to the benefit for the customer (what it is/ what it enables you to do/ who it’s for) to help customers easily find the products and services that they need.We use English
We use English as our primary language when naming products and services to showcase the fact that Vi is an Indian brand with international DNA.We’re smart about renaming
All new propositions follow the guidance below. We rename existing propositions to reflect this guidance only where it is worth the investment.
How we name different categories
of products and services
