Vi in the real world.
Store front flange
In-store pay desk feature wall
Animated Instagram post
Third-party signage
SIM card jacket
The Vi brand is made up of many elements that come together under a flexible brand system.
Strategy
The direction of our brand: why we exist, how we behave, and what makes us unique.
Verbal
Our verbal identity: the words and tone we use when speaking - out loud and in writing.
Visual elements
Our visual identity: the individual visual elements that together make up our visual system.
System
Our visual identity: the overarching system that holds our various visual elements together.
In the world
Examples of how all the parts of our brand - strategy, verbal identity, and visual system - can come together into real-world applications.
